Diego Escalada is the creator of a new concept in graphic novels which he called “Expanded Comics”, which is revolutionizing the world of comics. The illustrator and art director was born in Buenos Aires, Argentina and got his training as an artist in the world of advertising. He began his career at the age of 18 as a storyboard illustrator at the international agencies J.W. Thomson and Young & Rubicam. After that, he created his art studio, 7th, where he performed and continues to perform several artistic functions, including illustration, design, digital touch-up, photography, conceptual art, sculpture, 3d/CGI art, and 2D and 3D animation.
The work done at his studio has participated in campaigns rewarded the Golden Martín Fierro award, Fiap and “Círculo de Creativos”. Escalada was chosen by the prestigious Lurzer Archive to participate in the 200 Best Illustrators Worldwide 2009/1010, 2011/12, and more recently, in 200 Best Digital Artists Worldwide 2013/2014. Among his studio’s clients are publicity agencies, television channels, publishing houses, design studios and movie producers. He did work for agencies such as Saatchi & Saatchi, TBWA, Leo Burnett, TV channels and producers such as MTV Networds, Telefé, Ideas del Sur, HBO and companies such as Adidas, Nobleza Piccardo, Coca-Cola, Standard Bank, Danone y Chevrolet.
Since 2008, financed entirely by his studio 7th, he began developing the concept of Expanded Comics, applying all of the skills and knowledge he’d acquired throughout his career. Under the category of “expanded comics” he created the graphic novel Dark Pulsar, which was to become the first of its kind, with contributions from artists from the world of illustration, photography, design, sculpture, models, music, 2D and 3D illustration to the world of comics.In 2015, after 7 years of intense work, Expanded Comics arrived in the App Store, becoming an innovative app since its very beginning, utilizing resources never before employed for an IOS application, and creating a new way of seeing comics, somewhere between traditional comics and a movie.
Diego Escalada is an artist who always seeks new horizons to innovate and create, choosing different media for achieving it. What is important to him is the artistic and human experience.